Marlon Martin explains the cultural meaning of bululs, sacred wooden figures of the Ifugao, and how their forms, styles, and uses vary across regions such as Hapao, Banaue, and Kiangan. He discusses how bululs are not valued mainly for their appearance, but for the rituals that consecrate them and the specific purposes they serve, including healing and rice protection. Martin also touches on the impact of theft, replacement rituals, and how family history, ritual practice, and myth shape the creation and identity of bululs today.