Tutupika Carillo de la Cruz emphasizes that revitalization efforts for native languages, including Wixárika, are not just cultural preservation but also a defense of identity, territory, and worldview. Language is deeply rooted in the land and time, and when it’s lost or displaced, so too are ceremonies, traditional knowledge, and the spiritual and ecological relationships it encodes—such as the naming of plants and living beings. Carillo underscores the urgency of sustaining indigenous languages not only in rural communities but also in urban environments where many Wixárika families now live. Without support for language use in cities, cultural knowledge risks disappearing across generations. Visibility and integration of indigenous languages into public and urban spaces, he argues, are essential to ensuring their survival and honoring the right of Indigenous peoples to exist fully and vocally wherever they live.