Marlon Martin of the Save the Ifugao Terraces Movement (SITMo) shares the story of a 25-year, community-driven effort to conserve and strengthen Ifugao heritage. He reflects on how the volunteer-based nonprofit has grown from just a small group of five or six members with no office or infrastructure into a thriving movement supported by community volunteers, local government, and cultural advocates. Martin highlights SITMo’s work in promoting cultural continuity, organizing traditional festivals, and ensuring that Ifugao knowledge is passed on to younger generations, as well as its ongoing mission to bring indigenous heritage into mainstream education.