Eulalie Dulnuan describes how the tourism boom in Ifugao sparked a surge in demand for ethnic-inspired crafts, particularly items featuring traditional imagery like bululs. As visitors sought cultural souvenirs—textiles with Indigenous motifs, carved wooden utensils, and figurines, such as the iconic hunter—local woodcarvers expanded their production to meet the growing market. This shift not only popularized everyday wooden items like spoons and forks but also introduced smaller, wearable forms of cultural symbols, including bulul-themed earrings and pendants. Dulnuan highlights how tourism transformed traditional craftsmanship into a thriving commercial industry.